Create enhanced communications to highlight PMRG's value proposition to the healthcare marketing research industry; ultimately increasing conference attendance and membership.
- Promote PMRG conferences and activities with focus on:
- New manufacturing companies
- New member companies
- Outreach to personal contacts on behalf of PMRG promoting current events and activities
- Seek engagement from those naïve to PMRG
- Continually gauge progress, establish tactics and update the PMRG Leadership