Both PMRG conferences offer rich, educational content and robust networking for all professional levels in healthcare marketing research (pharmaceutical, biotech, medical device and diagnostics). Both meetings have a unifying theme echoed throughout the program which consists of sessions supported by captivating keynote speakers.  Lastly, expert presenters are peer reviewed and carefully vetted by PMRG's volunteer committees and staff — our goal is to ensure that content is objective, well-presented, relevant and actionable. 

Unique to the PMRG Connect
The WHAT & WHY of Marketing Research

Macro focused, industry trends
Global partner expo & mShowcase
Additional networking time
Held in the Spring

Unique to The PMRG Institute
The HOW of Marketing Research

Tactical, technique focus
Poster session & table top exhibits
More engagement with academia
Annual awards banquet
Held in the Fall