In 2024, Intellus Worldwide formed the Data Integrity Task Force to create pathways so we, as a collective industry, can develop standardized solutions, validations, technologies and best practices to combat fraudulent responses in research.

In 2025, we joined the Global Data Quality Initiative (GDQ), a coordinated global effort to address persistent and emerging risks to data quality across market and social research, consumer insights, and analytics. GDQI brings together leading research organizations including:

ESOMAR, Insights Association, The Market Research Society (MRS), Qualitative Research Consultants Association (QRCA), SampleCon, The Research Society (Australia), Canadian Research Insights Council (CRIC), Association for Qualitative Research (AQR), Association of Market Research Austria (VMÖ), International Association for the Measurement and Evaluation of Communication (AMEC), Global Research Business Network (GRBN), and Intellus Worldwide.

Together, GDQ and its partners are driving change by creating resources, encouraging standards adoption, and uniting the industry around a shared mission: data you can trust. Since it was announced in March 2025, nearly 200 organizations have signed the GDQ Data Quality Excellence Pledge. The Pledge establishes a shared baseline for data quality practices, enabling buyers to identify quality signals and fostering a culture of accountability. Learn more and sign the pledge: https://www.globaldataquality.org

“This is a major milestone for Intellus, paving the way for deeper alignment with GDQ organizations in our shared mission to combat survey fraud and improve data quality across our industry. With new resources and an existing benchmark framework, the Data Integrity Task Force will be able to follow through on goals to create and share healthcare data quality benchmarks and standards. Another benefit now available to Intellus members, the GDQ Data Quality Excellence Pledge is something I urge all quality-driven organizations to pursue. Together we can make a difference,” Michael Wildt, Owl Solutions and Intellus Worldwide Data Integrity Task Force Chair