Event agenda was developed by our Advisory Committee: Terri Boyd, Janssen, Marc DeCongelio, Kantar Health, Paul Gorman, Sanofi, Kathy O'Connell, ThinkGen, Patricia Phillips, Daiichi Sankyo, Jarod Ricci, Intellus Trends & Futures Chair, Lynn Ricker, knowvanta, Meridith Sigel-Willy, Bausch Health & Mark Wiley, Janssen
8:30am - Intellus Hospitality Desk - Attendees check-in at DSI security desk to pick up badge, walk ups not permitted
9:30am – Welcome
9:35-10:15am - Designing Effective Behavior Change with Healthcare Apps, Dr. Neale Martin, Author, Habit: The 95% of Behavior Marketer’s Ignore & SVP at ThinkGen
Participants will learn how habits are behind the vast majority of healthcare issues we face today and must be part of any solution. Pharmaceutical companies must confront patient behavior to achieve efficacy. Many companies are looking to technology to complement their drugs. Participants will learn how to approach designing applications to facilitate behavior change.
1. Behavior is at the Heart of the Health Care Crisis
2. The efficacy of patient treatment usually depends on patient behavior
3. Using technology to empower patient behavior change
4. Designing effective behavior-change apps
10:15am - Coffee Break
10:40-11:20am – The Neuroscience of Narratives: Using what we know about the brain to impact listeners, Lisa Lipkin, Story Strategies
Since time immemorial, storytellers have known how to engage listeners intuitively. But recent advances in neuroscience have shown us why these techniques work. In this highly interactive session, story strategist Lisa Lipkin will introduce original techniques for capturing attention, becoming persuasive, and unforgettable. Participants will learn how to find the most compelling stories behind the facts and figures. They’ll learn how to tap into unconscious memories by activating key regions of the brain that facilitate memory. They’ll learn how to activate motor and sensory neurons through language, and how to use personal narratives to frame even the densest data so it become emotionally engaging.
11:25am-12:05pm – Understanding the Influence and Impact of ICER (Institute for Clinical and Economic Review) for Healthcare Insights Professionals, Heather Lee Whipple, EVERSANA
• What is ICER?
• How is it similar and different from global HTA entities (e.g. NICE)?
• What does ICER consider in its value assessments?
• What influence does ICER have on payers?
• Is your organization prepared for an ICER review and its impact on pricing and access?
12:05pm - Lunch
1-1:40pm - FDA Fire-side Chat with Wayne Pines, Public Affairs/Regulatory, APCO Worldwide, Mark Wiley, Janssen moderator
1:45-2:25pm - Making an Impact with AI in Life Sciences Using Unstructured Data, Traci Gusher, Principal, Data & Analytics, KPMG, U.S.
• Lay the land on unstructured data – define it and the approaches being used to capitalize on it.
• Review three use cases where organizations are using AI on unstructured data to get value. Cases identified:
o Call Center analytics
o Leveraging conversational agents
o Pharmacovigilance – adverse event reporting/analysis
• Close with lessons learned in applying AI in the enterprise to avoid costly mis-steps.
2:25pm - Coffee Break
2:45-3:25pm – Lessons Learned from Recruiting Rare and Specialty Diseases, Wes Michael, Rare Patient Voice
Recruiting rare patients can be difficult. Lessons learned can apply to various hard-to-find healthcare audiences. This session will share best practices on:
1. Proactive Recruiting
2. Snowball recruiting
3. Working with Advocacy Groups
4. Phone vs. Online Recruiting
5. Managing Frequent Flyer Respondents
6. Applying Techniques to Non-rare Conditions
3:30-5:00pm - Industry Leaders POV Panel: Chris Mosso, Integra LifeSciences, Dorothy Vaughan, BMS, Mark Wiley, Janssen, Noah Pines, ThinkGen & Alexine Traquada, Merck
Moderated by Claire Kuhn, Join The Dots | InSites Consulting, Intellus Young Professionals Committee Chair
5:00-6:30pm – Networking Reception, Platinum Sponsorship Available