Webinars are complimentary for members and past webinars available on-demand via our Virtual Learning Center's Video Library.
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Available on demand in our searchable video library.
From Apr 6 - COVID-19: Current Healthcare Market Research Feasibility by M3 Global Research. Follow up to the 3/25/20 Intellus Release: Healthcare Providers Across Specialty Still Want to Participate in Market Research
This 45-minute webinar reviews primary research data on current MR participation. Using insights from a large sample of HCPs across USA and EU5 markets, M3 Global Research will review their research findings and explain the implications for healthcare market research during the COVID-19 pandemic. They’ll cover appropriateness of specific methodologies in the current climate, as well as sensitivities in frontline specialties and the most severely affected countries. The second half will move on to practical applications of the data, and considerations for invitations, screeners and quotas. Download Q&A.
From Apr 2 at 11am ET: Three Reasons Why Pharmaceutical Marketing Researchers Must Care About Physician Burnout with Dr. Richard Vanderveer
Dr. Richard Vanderveer discusses physician burnout and why it is important to include in pharmaceutical market research. He will share details about the frequency and seriousness of the problem, the fact that morally we should make sure that we don’t make the problem any worse, and the bottom line which is that burnout can be an important segmentation variable, especially when we are marketing/market researching products that place significant burdens on physician time and effort.
He will share a recent market research case study that included a physician burnout aspect and explain how and why this was included in the study and ways others can incorporate this aspect in research.
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