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Monday, May 2, 2016
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Global Partner Expo, click here to tour our Expo mShowcase
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9:15 – 10:15
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The Art and Science of Analysis: from Moneyball to Market Research
Ari Kaplan, “The Real Moneyball Guy,” Leading Figure in Sports Analytics & President of Scoutables
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11 – 12
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The Art & Science of Disruptive Thinking:
How To Be A Courageous Consultant & Keep Your Seat At The Table
Sharon Callahan, Chief Client Officer, Omnicom Health Group & CEO, TBWA/World Health
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2 – 2:30
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The Respondent Reloaded: A Market Research "Matrix"
Leslie Petrole, Otsuka America Pharmaceutical, Inc. & Greg Chu, KMK Consulting Inc.
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Creating PMR Big Data – Aggregate Studies to Uncover New Insights
Seth Cohen, Shionogi, Inc. &
Steve Miller,
Lieberman, Inc.
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Connecting the Dots - Make MR Actionable for Your Brand Team
Christian Neckermann, Cogent Consulting Inc. & Tom Ouellette, RN
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Measuring Media Exposure with Health Behavior and Patient Metrics
Marc States & Jeff Kirsch, Symphony Health Solutions & John Mangano, comScore
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2:45 – 3:15
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How will the 2016 Presidential Election Impact Healthcare Reform
Tom Richardson,
KJT Group
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Harmonizing Through Collaboration to Amp Up Your QR Value
Lily Nguyen-Moreira, Boehringer Ingelheim & Lynne Meisner, L. Meisner & Associates Inc.
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War Games for Competitive Intelligence and Strategic Planning
John Welch, Pfizer Consumer Healthcare & Susan Abbott, ARC Strategy Ltd.
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Listen & Engage: The Secrets of Successful Online Communities
Bill Augustyn,
Amrita Bhowmick & Stephanie Huston,
Health Union, LLC
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3:30 – 4
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Optimizing Post-Acute Care in the Wake of Mandatory Bundled Payments
Emily Gallo, Cardinal Health
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Lessons Learned from Deconstructing the Best DTC Campaign
Lana Limpert, TechniClarity LLC & Nancy Mancini, Merck & Co., Inc.
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Mapping the Needs and Expectations of Segments of Value
Jeff Wasserman, Ipsos
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Predicting Changes in Product Volume via Secondary Data Metrics
Ewa J. Kleczyk, Ph.D., Symphony Health Solutions & Elizabeth Lakata, Public Health School at Drexel University Student & Symphony Health Solutions
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4:15 – 4:45
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Emerging Healthcare ABCs – ACOs, Biosimilars, and Control
Gary Schwebach &
Eric Duncan, BioVid
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No More Silos: Effectively Mapping a Therapeutic Ecosystem
Joaquin Garcia-Lopez, Janssen Pharmaceutical Company & Kirsty Page, Healthcare Research Worldwide (HRW)
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“Help me, help you!” – A Physician’s Lament
Ken Berry, Jibunu
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PMRG Health Literacy Initiative
Health Literacy Considerations in Research: A Case Study to Drive Increased Medication Adherence
Scott von Lutcken, Merck & Co. & Tom Donnelly, MarketVision
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Tuesday, May 3, 2016
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9:10 – 10
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Inside the Box: The Art and Science of Creativity in Marketing Research
Drew Boyd, Corporate Innovation Expert, Executive Director, Master of Science Marketing Program, University of Cincinnati & Co-author of
Inside the Box: A Proven System for Creativity and Breakthrough Results
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10:30 – 11:45
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Systematic Inventive Thinking (SIT) Discussion Forum / Interactive Workshop led by Drew Boyd
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1:45 – 2:45
3:15 – 4:15
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The Beautiful Question: Inquiry is the Only Path to Insight
Stephan Leman, Brandtrust
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Identifying the True Future World Given Rapid Market Changes
Oliver Gessner, Janssen Pharmaceutical Company & Colleen Cassidy, CMC Insights, LLC
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