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Monday, October 5, 2015
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9:10 – 10:10
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The ROI of Marketing Research, Grand Ballroom ABF, Level 5
Guy Powell, Founder & President of ProRelevant
Watch Video
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10:45 – 11:30
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Population-based Care: Applying Epidemiologic Principles and Techniques in Market Research
Tom Richardson, PhD,
KJT Group
Watch Video
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Oncology Biosimilars Panel: Barriers, Complexities and Market Research Considerations
Denis Goldenberg, HRA,
Rich McCloud, Pfizer,
Dan Steiber, RPh, Specialty Pharmacy Times,
Dr. William McGivney, McGivney Global Advisors,
Dr. Arturo Loaiza-Bonilla, Abramson Cancer Center
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Building a More Impactful Patient Journey using
Massive Data
Jamison Barnett, Verilogue, Shannon Hartley,
Razorfish Health &
Joseph Priest, Practice Fusion
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Making Insights Matter – How to Evangelize Insights for Brand Action
Seth Cohen, Bayer HealthCare Pharmaceuticals, Inc.
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POSTER SESSIONS
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View You Patient Segmentation 3D!
Charles West & Ewa J. Kleczyk, PhD, Symphony Health Solutions
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Reframe Research Design: Leveraging Bulletin Boards for Deeper Insights
Caroline Volpe, Compass Market Research
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Redefining the Role of Patient Support Programs: Shifting the Focus from Product-centric towards Patient-centric Approaches
Ashley M. Ocvirk,
SKIM Analytical Inc.
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Optimizing Methodology to Develop Deeper Insights into Strategic Launch Planning
Colleen Cassidy & Richelle Brown, CMC Insights, LLC
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Leveraging the Power of Integrated Outcomes and Market Research
Mary McBride & Tasha Love, GfK
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Integrating Primary, Formulary, and Utilization Data to Assess Stakeholder Influence
Dmitry Goldenberg, Decision Resources Group Consulting
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Not All Emotions Are Created Equal – Understanding and Marketing to Two Distinct Emotional Energies
David Forbes & Jeremy Pincus, Forbes Consulting Group, LLC
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Using Big Data to Drive Improved Outcomes for Patients and Healthcare Providers
Denise Esakoff, EverydayHealth
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Student Poster Competition Winner
GLP-1 Agonsit Product Case Study
Sujith Ramachandran, Nilesh Gangan, Zainab S. Shahpurwala & Kaustuv Bhattacharya, University of Mississippi
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1:30 – 2:15
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Hearts or Minds?
Do Your Communications Connect on a Conscious and Subconscious Level?
Vivienne Farr, Narrative Health
Watch Video
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In-the-Moment Mobile Research: Capturing Emotional and Rational Decision Making in Healthcare
Megan Long, SKIM Analytical Inc. &
Jessica Ma, Janssen
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Harnessing the Value of Anonymous Patient-level Data, New/Emerging EMR Data Sources
Beatrice Kerridge, IMS Health
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Fundamentals of MR Track
Innovative Methodological Techniques Coupled with Best Practice Execution
Manmit Shrimali & Stephan Benzekri, Leger, The Research Intelligence Group
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2:45 – 3:30
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Not Just a Pretty Face: Engaging Data Visualization without Losing the Story
Christine W. Dalzell & Nicola Vyas, HRW, Inc.
Watch Video
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Leveraging Secondary Physician and Patient Level Data to Predict Physician Attitudinal Segment Assignments
Ewa J. Kleczyk, PhD & Nitin Choudhary, Symphony Health Solutions
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Use Relational Intelligence to Transform your Brand
Dave Hamming & Tom Hartley, GfK
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Fundamentals of MR Track
Wanted Dead or Alive: Healthcare Brand Positioning!
Ted Felix & Michael Tucker, Ph.D., SciMedica Group Marketing Research and Consulting
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4:00 – 4:45
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Precision Communication in the Age of Precision Medicine
Jill Siegel, Ph.D., in-sync / Publicis Healthcare Communications Group
Watch Video
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Oncology Pathways: Future of Incentive-Driven Adherence
Jim Callandrillo, Roma Maksymowych & Denis Goldenberg, HRA
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Real Data Doing New Things: How Providers are Using Data to Respond to the Changed Environment
Simon Fitall, Galileo Analytics
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21st Century Prescription Drug Communications
Dale Cooke,
PhillyCooke Consulting
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Tuesday, October 6, 2015
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9:10 – 10
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From the Corner Office, Grand Ballroom ABF, Level 5
Katherine Schneider, MD, President & CEO, Delaware Valley ACO
Watch Video
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10:30 – 11:30
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The Coming ACA Revolution – This Changes Everything, Grand Ballroom ABF, Level 5
Jeff Brenner, MD, Camden Coalition of Healthcare Providers, Robert Yurkovic,
Liz Burns, Merck, Peter Simpson, Segmedica, Inc.
Watch Video
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1 – 1:45
2:15 - 3
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Health Literacy Initiative
Best Practices & Group Perspective Discussion
Watch Video
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How Millennials will Change the Healthcare Communication Game
Lynn Ricker & Michael Ricker,
Knowvanta
& PMRG Young Professionals Committee
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EMR Data Analytics Battles Patient Charts Audits: A Front Line Experience
Steve Love & Merwin Lau,
ZS Associates, Inc.
PMSA Encore Session
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Fundamentals of MR Track
Tools for Insight Discovery
Karen Tibbals
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