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Sunday, March 25, 2012
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2 – 7 pm
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Registration, Mediterranean 3 Foyer
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2 – 7 pm
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Internet Work Room, Mediterranean 1
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4:30 – 6
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New Member / First Time Attendee Reception, Mediterranean 3
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6 – 8
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Welcome Cocktail Reception, Valencia Terrace (outdoors)
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10pm-12am
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Hospitality Event, Mediterranean 3
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Monday, March 26, 2012
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7 – 6
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Hospitality Desk, Mediterranean 3 Foyer
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7 – 7
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Internet Work Room, Mediterranean 1
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7:30 – 8:45
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Breakfast, Mediterranean Porto Cochere
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9 – 9:15
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Welcome & Introduction, Mediterranean 4-5
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9:15 – 10:15
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Accelerating Growth:
Innovating Healthcare with Strategic Foresight & Certainty, Mediterranean 4-5
Daniel Burrus, Founder & CEO of Burrus Research
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10:15 –
10:45
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Coffee Break, Mediterranean 4 Foyer
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10:45 – 12
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PMRG’s Second Annual State of the Industry Survey: Results & Implications, Mediterranean 4-5
Results Presenters: Michele Fuller, Sr. Director & Global Head - Marketing Sciences, Alcon, a Novartis Company & Thomas “T.J.” Scott, Director, Marketing Sciences, TGaS Advisors
with Distinguished Panelists: Todd Francis, Vice President & Head, Commercial Support, Sanofi,
Len Kanavy, Vice President, Commercial Business Operations, Genentech,
Ariyapadi N. Krishnaraj, Vice President, New Product Development, Iroko Pharmaceuticals, LLC &
Judy Stewart, Vice President, Cardiovascular Marketing, GlaxoSmithKline
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12 – 1:30
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Lunch, Valencia Lawn & Terrace (outdoors), Med Porto Cochere in case of inclement weather
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12 – 4
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Exhibitor Set Up, Coquina Ballroom
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Breakouts – Mediterranean 7
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Breakouts – Mediterranean 6
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Breakouts – Mediterranean 8
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Organizing & Leading for Success
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Creativity/Innovation in Market Research
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Creativity/Innovation in Market Research
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1:30 – 2:15
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Moving Toward Healthcare Democracy: Lessons from a Land Where Patients Rule
Joel Arp, Medtronic & Jill Glathar, Ph.D., National Analysts Worldwide
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Tapping the Brain and Emotions to Understand True Drivers
for Decision Making
Laura Sullivan,
Genentech
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Using an Online Platform to Effectively Interact with
Tough-to-recruit Respondents
Megan Morrison, Takeda Pharmaceuticals & Allan Julian, Harper Global
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2:15 – 2:45
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Coffee Break, Mediterranean 4 Foyer
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2:45 – 3:45
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The Coming Age of Social Media and Healthcare:
Insights from the Digital Health Coalition – Panel Discussion, Mediterranean 4-5
Moderator: Mark Bard, Digital Health Coalition
with Distinguished Panelists: Patricia Choumitsky, UCB, Arnie Friede, Arnold Friede & Associates,
Peter Pitts, Center for Medicine in the Public Interest (CMPI) & Eric Schultz, QuantiaMD
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3:45 – 4:15
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Coffee Break, Mediterranean 4 Foyer
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4:15 – 5
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Harnessing the Power of Change, Mediterranean 4-5
Bob Kodzis, President & Chief Creative Catalyst for Flight of Ideas, Inc.
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5 – 6
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Manufacturer-only Networking Reception, Mediterranean 3
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6 – 8
8 – 9
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Consultant Fair & Dinner, Coquina Ballroom (Exhibitor buffet opens at 5:30pm)
Consultant Fair Dessert & Coffee
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9 – 2
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After-party, offsite venue to announced
Sponsored by WorldOne
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Tuesday, March 27, 2012
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7 – 6
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Hospitality Desk, Mediterranean 3 Foyer
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7 – 6
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Internet Work Room, Mediterranean 1
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7 – 8:15
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Breakfast, Mediterranean Porto Cochere
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8:30 – 8:45
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Welcome & Introduction, Mediterranean 4-5
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8:45 – 9:45
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The Power of Market Research: Innovation Driving Business Relevance, Mediterranean 4-5
Scott Christofferson, Managing Director, Corporate Executive Board &
Derek Jones, Executive Director of Commercial Insight, AstraZeneca Pharmaceuticals
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9:45-10:30
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PMRG Organization Forum – Listen, Learn, Speak Out, Mediterranean 4-5
& The PMRG Institute 2012 Announcement
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10:30-11
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Coffee Break, Mediterranean 4 Foyer
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Breakouts – Mediterranean 6
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Breakouts – Mediterranean 7
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Breakouts – Mediterranean 8
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Organizing & Leading for Success
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Creativity/Innovation in Market Research
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Creativity/Innovation in Market Research
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11 – 12
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Fuelling Collaborative Innovation on a Global Scale – An International Case Study
Jeff Gustaitis, Boehringer Ingelheim & Charu Chaturvedi,
Affinnova Life Sciences
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Using Customer Loyalty and Engagement to Guide Personal and Non-personal Promotion Strategies
Scott Brunetto, Shire Pharmaceuticals & Thomas Hartley, GfK HealthCare
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Using Information-seeking Behavior to Drive Segment-specific Communication Strategies
Jarod Ricci, Pfizer &
Michael Mabey, CMI
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12 – 2
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Consultant Fair with Lunch, Coquina Ballroom (Exhibitor buffet opens at 11:30am)
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2 – 6
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Exhibitor Tear Down, Coquina Ballroom
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Breakouts – Mediterranean 6
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Breakouts – Mediterranean 7
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Breakouts – Mediterranean 8
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Organizing & Leading for Success
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Creativity/Innovation in Market Research
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Creativity/Innovation in Market Research
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2 – 2:45
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Sell a Portfolio Mindset Using Research Innovation
Jonathan Israel,
Takeda Pharmaceuticals &
Kathy Hannula-Bral, Ph.D., Communispace
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Physician Access Giving you Heartburn? Overcoming the Pain of Accessing Physicians in an Evolving Healthcare Environment
Barbara Gassaway, The Research Group,
Myra Norton, Community Analytics & Hollis Thomases, WebAd.vantage, Inc.
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Managing Research with Rapidly Evolving Technology
Peter Simpson,
Segmedica, Inc.
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2:45 – 3:15
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Coffee Break, Mediterranean 4 Foyer
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Breakouts – Mediterranean 8
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Breakouts – Mediterranean 7
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Breakouts – Mediterranean 6
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Regulatory Environment
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Creativity/Innovation in Market Research
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Creativity/Innovation in Market Research
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3:15 – 4
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How Key Events of Healthcare Reform will Impact Manufacturers
John Robinson,
Genactis, Inc
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Attain Competitive Advantage using DIY Platform and
Real-time Data, a Case Study in Hepatitis C Market
Matt Grimley, Vertex Pharmaceuticals & Janet Kosloff, InCrowd, Inc.
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Using Social Media Monitoring to Understand your Brand’s Global Online Sentiment
Bruno Rigole, Sanofi Pasteur &
Henry Gazay,
Medimix International/VoxMed
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Breakouts – Mediterranean 6
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Breakouts – Mediterranean 7
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Breakouts – Mediterranean 8
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Creativity/Innovation in Mkt Research
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Creativity/Innovation in Market Research
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Creativity/Innovation in Market Research
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4:15 – 5
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Mining EMR Data –
America Gets a New LPD
Jerry Maynor & Linda Le Pera,
Cegedim Strategic Data
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Facial Coding: Going Beyond What Consumers Can’t or Won’t Say
Dan Hill, Ph.D.
Sensory Logic
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Moments of Truth: The Emerging Role of Mobile Research
Joanne French,
Knowledge Networks
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6 – 10
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Tuesday Night Social Event and Dinner ~ Red Coconut Club at Universal CityWalk
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